Marketing Intern Interview Questions and Answers
Use this list of Marketing Intern interview questions and answers to gain better insight into your candidates, and make better hiring decisions.
Marketing Intern overview
When interviewing for a Marketing Intern position, it's important to assess creativity, enthusiasm, and basic marketing knowledge. Look for candidates who are eager to learn, can think outside the box, and have a basic understanding of marketing principles.
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Sample Interview Questions
If you were a brand, what would your slogan be? 🏷️
To gauge creativity and self-awareness.
Sample answer
My slogan would be 'Innovate, Inspire, Impact!' because I believe in bringing fresh ideas, motivating others, and making a difference.
What's your favorite social media platform and why? 📱
To understand their familiarity with social media and personal preferences.
Sample answer
Instagram is my favorite because it's visually driven and allows for creative storytelling through images and videos.
Describe a marketing campaign that caught your eye recently. What did you like about it? 🎯
To assess their awareness of current marketing trends and analytical skills.
Sample answer
I loved the 'Share a Coke' campaign because it was personalized and encouraged user engagement by having people find their names on bottles.
If you had to market a new ice cream flavor, what would it be and how would you promote it? 🍦
To test creativity and marketing strategy skills.
Sample answer
I would create a 'Midnight Magic' flavor with a dark chocolate base and promote it through a mysterious, late-night social media campaign with influencers.
How would you explain SEO to a 5-year-old? 🧸
To evaluate their ability to simplify complex concepts.
Sample answer
SEO is like a treasure map for the internet. It helps people find the best treasure (websites) when they search for something.
What do you think is more important: creativity or analytics? Why? 📊🎨
To understand their perspective on the balance between creativity and data.
Sample answer
Both are important, but I lean towards creativity because it drives unique ideas. However, analytics are crucial to measure success and refine strategies.
If you could have dinner with any marketing guru, who would it be and what would you ask them? 🍽️
To gauge their interest in learning from industry leaders.
Sample answer
I would love to have dinner with Seth Godin and ask him about his thoughts on the future of marketing and how to stay ahead of trends.
What's the most creative project you've worked on? 🎨
To assess their past experience and creativity.
Sample answer
I once organized a virtual scavenger hunt for a school event, which included interactive clues and social media engagement.
How do you stay updated with the latest marketing trends? 📚
To understand their commitment to continuous learning.
Sample answer
I follow industry blogs, attend webinars, and participate in online marketing communities to stay informed about the latest trends.
If you were to create a viral hashtag, what would it be and why? #️⃣
To test their creativity and understanding of social media virality.
Sample answer
I would create #EcoWarriorChallenge to encourage people to share their eco-friendly actions, promoting sustainability and community engagement.
Red Flags
Look out for these red flags when interviewing candidates for this role:
- Lack of enthusiasm or interest in marketing.
- Inability to provide specific examples of past creative work.
- Poor understanding of basic marketing concepts.
- Inability to simplify complex ideas.
- Lack of awareness of current marketing trends.
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