Public Relations Intern Interview Questions and Answers

Sample Interview Questions

• If you were a social media platform, which one would you be and why?

  Purpose: To gauge the candidate's familiarity with different social media platforms and their creativity.

  Sample answer

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  I would be Instagram because I love creating visually appealing content and engaging with a wide audience through stories and posts.

• How would you handle a negative comment about our company on social media?

  Purpose: To assess the candidate's crisis management skills and ability to maintain a positive brand image.

  Sample answer

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  I would respond promptly and professionally, addressing the concern and offering a solution to show that we care about our customers' experiences.

• Can you tell us about a recent PR campaign that caught your eye? What did you like about it?

  Purpose: To understand the candidate's awareness of current PR trends and their analytical skills.

  Sample answer

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  I loved the recent campaign by Nike that focused on inclusivity and diversity. It was powerful and resonated with a wide audience.

• If you had to create a hashtag for our company, what would it be and why?

  Purpose: To evaluate the candidate's creativity and understanding of the company's brand.

  Sample answer

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  #InnovateWithUs because it highlights our commitment to innovation and invites our audience to be a part of our journey.

• How do you measure the success of a PR campaign?

  Purpose: To assess the candidate's knowledge of PR metrics and their ability to evaluate campaign effectiveness.

  Sample answer

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  I would look at metrics like media coverage, social media engagement, website traffic, and overall brand sentiment.

• Describe a time when you had to work with a difficult team member. How did you handle it?

  Purpose: To understand the candidate's teamwork and conflict resolution skills.

  Sample answer

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  I focused on open communication and tried to understand their perspective. We eventually found common ground and worked together effectively.

• How do you stay organized when managing multiple projects?

  Purpose: To evaluate the candidate's organizational and time management skills.

  Sample answer

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  I use tools like Trello and Google Calendar to keep track of deadlines and prioritize tasks. Regular check-ins also help me stay on top of things.

• What PR-related skills are you looking to develop further?

  Purpose: To understand the candidate's commitment to professional growth and their areas of interest.

  Sample answer

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  I'm eager to improve my media relations skills and learn more about digital PR strategies.

• What makes you excited about a career in Public Relations?

  Purpose: To gauge the candidate's passion and enthusiasm for the field.

  Sample answer

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  I love the dynamic nature of PR and the opportunity to shape public perception. It's exciting to see the impact of a well-executed campaign.

• How would you approach creating a PR strategy for a new product launch?

  Purpose: To assess the candidate's strategic thinking and planning abilities.

  Sample answer

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  I would start with market research to understand our target audience, then develop key messages and choose the best channels for reaching them. A mix of media outreach, social media, and events would be ideal.